Fage | US Open

Description

Fage, a longtime tradeshow client, commissioned an engaging activation for its sponsorship of the US Open. Working within a compact footprint, the exhibit incorporated a sampling counter with refrigeration, distributing thousands of samples throughout the event. The centerpiece was a custom sculpture I conceived to connect Fage’s iconic yogurt packaging with the language of tennis: tennis balls pouring from an oversized yogurt container. Giant rackets invited visitors to interact with the installation and created a natural photo opportunity for social sharing.

Role

Creative Direction
Exhibit Design
Illustration