Smartcon

Description

SmartCon 2025 was conceived as an immersive branded environment that extended across multiple attendee experiences, from entry and registration to meeting, content, and photo areas. The SmartCon hexagon became a recurring architectural language, informing portals, openings, lighting details, graphics, and spatial elements throughout the event. A diner-inspired meeting area created an informal social destination, while a series of New York-inspired photo environments provided memorable moments for attendees. The proposal also included registration and a dedicated content studio, creating a cohesive visual experience across both functional and experiential spaces.

Role

Creative Direction
Exhibit Design
Illustration