BNY

Description

Designed for BNY, this exhibit concept creates a contemporary, hospitality-driven environment for engaging with clients and colleagues. The design translates the brand’s distinctive arrow into an architectural language of angular forms, layered volumes, and directional gestures. Large-format LED displays and illuminated BNY logos establish a strong visual presence, while warm wood, comfortable lounge seating, and open meeting areas create a more inviting environment for conversation and connection. The concept was developed as flexible 20' × 40' and 40' × 40' configurations for different show environments, with a flythrough developed to communicate the experience in motion.

Role

Creative Direction
Exhibit Design
Illustration