Turf Tek

Description

Turf Tek commissioned a showroom for its headquarters designed to showcase the breadth and performance of its synthetic turf products. The circular element from the Turf Tek logo became a defining architectural motif, informing everything from the entry impact wall to product displays and demonstration areas. Materials and detailing were selected to create a warm, contemporary environment while allowing the turf itself to remain the focus. The showroom also incorporates a working putting green, giving visitors an opportunity to experience the product firsthand.

Role

Creative Direction
Exhibit Design
Illustration
Photography
Video