Asmodee

Description

Asmodee commissioned a large-format exhibit designed to create an open, inviting environment for attendees to discover and play its extensive collection of games. The design translated Asmodee’s graphic language into the architecture itself, using skewed angles, layered forms, bold color, and integrated lighting throughout the space. Product displays and interactive gaming areas encouraged exploration, while oversized imagery created an energetic atmosphere. The exhibit received the Powerfully Playful Award at Toy Fair.

Role

Creative Direction
Exhibit Design
Illustration
Photography
Video