Uber Eats

Description

Uber Eats had previously rented exhibits for several shows before commissioning a custom exhibit for the National Restaurant Association Show. The concept was a physical journey through the Uber Eats experience, beginning with the brand at a dramatic entry, then moving through restaurant, transit, and home environments. An illuminated overhead graphic system connected each zone and reinforced the sense of movement through the space. The large-format exhibit was designed to adapt through multiple configurations while maintaining a cohesive visual language. The exhibit was awarded Best of Show.

Role

Creative Direction
Exhibit Design
Illustration
Photography